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The House of Sass & Magic is cool clothing from Toronto, ON designed and built to be comfortable wherever you choose to wear them, be it on a dance floor, at the grocery store, a convention or chillin’ with your homies. With over 20 years of experience as a performer and more than a decade as a costumer, Stacey, founder and creative director of The House of Sass & Magic knows what it takes to create something that looks sassy and feels like MAGIC!

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When Stacey Gonder founded Flash Design Company in 2001, she didn’t know that in 2014, she would give birth to the House of Sass & Magic.


After engaging actively in the world of professional dance, Stacey made the decision to go back to school to study costume design at the International Academy of Design. The brand Flash Design Company came to life when she graduated, and began to create clothing for talent in the dance and theatre arts world. Not long after Flash Design Company was born, and Stacey dedicated her time to growing the budding brand.


As her confidence grew, Stacey elevated her game and began to include thematic costume creations, which were more suitable for special events, or a night on the town. With her strong belief in the right for people to express themselves freely, Stacey’s new mission became creating unique pieces that allowed a person to show their Love, Sass, & Magic to the world.



"We all have a little SASS & MAGIC inside of us. There is nothing better than seeing, hearing, and knowing, that somehow a garment that we created is bringing someone: Comfort, empowerment, knowledge of self, and positive self-expression."

— Stacey Gonder



The House of Sass & Magic is an intimate, and personalized shopping experience, that provides an assortment of merchandise tailored to fit your clothing desires. Staying in for the night; slip into a pair of shorts from a Cuddle Puddle Dress. A night out with your besties; wiggle into a Romper from our Caress Me Casual. Specializing in limited edition, one-of-a-kind pieces, our collection offers you a confidence in knowing that whatever the event, you are not only ready, but also remarkable.


We are thrilled to be able to provide our clients with a Canadian option, especially when it comes to selecting and purchasing themed outfits. You now have the opportunity to support a Canadian owned business, knowing that dollars spent locally, translates into change at every level.


YOU are now being fashioned by The House of Sass & Magic team, a team professionally trained in fashionable, functional, and creative clothing design. With our made to match your imagination approach, our team guarantees you a look that is uniquely yours. We believe that everyone has the right to express themselves authentically.